Lecturas imprescindible sobre la web social y el nuevo marketing

1. Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
2. New Rules of Marketing and PR – David Meerman Scott
3. Do It Wrong Quickly – Mike Moran
4. Join the Conversation – Joseph Jaffe
5. Groundswell – Charlene Li & Josh Bernoff
6. Personality Not Included – Rohit Bhargava
7. Tribes – Seth Godin
8. Here Comes Everybody – Clay Shirky
9. Age of Conversation 1 & 2- +100 authors
10. Social Media Marketing An Hour A Day – Dave Evans
11. Secrets of Social Media Marketing – Paul Gillin
12. Naked Conversations – Shel Israel & Robert Scoble
13. Freakonomics – Stephen Dubner & Steven Levitt
14. Buzz Marketing – Mark Hughes
15. Radically Transparent – Andy Beal & Judy Strauss
16. Web 2.0: New Tools, New School – Gwen Solomon & Lynne Schrum
17. The Long Tail – Chris Anderson
18. The Wisdom of Crowds – James Surowieki
19. Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
20. Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki
21. Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel
22. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
23. Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston
24. Communities dominate brands by Tomi T Ahonen and Alan Moore
25. The whuffie factor: Using the Power of Social Networks to Build Your Business by Tara Hunt
26. Twitter Means Business – Julio Ojeda-Zapata
27. Tactical Transparency – Shel Holtz and John C Havens

Fuente: Luis Miranda’s Notes

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